CE DESK 
Fortune Plus Soyabean Oil launches TVC by Ogilvy showcasing Vitamin A&D formula for all-day freshness—from breakfast parathas to dinner sabzis in multilingual campaign.
Fortune Plus Soyabean Oil, from Adani Wilmar, has unveiled a compelling new TVC emphasizing its unique formula for day-long freshness and vitality. The 360-degree campaign positions Fortune Plus as the essential kitchen companion for busy Indian families craving sustained energy from breakfast to dinner.
The heartwarming ad follows a vibrant household: a working mom starts her day with Fortune Plus-drizzled parathas, powering through meetings; kids stay active post-school snacks; and the family reunites for flavorful evening sabzis. Voiceover highlights: “Fortune Plus—pure soybean oil with Vitamin A & D, keeps you fresh all day long.” Its advanced refining ensures no aftertaste, superior frying stability, and nutrient retention for healthier, tastier meals.
Crafted by Ogilvy, the multilingual TVC rolls out on TV, YouTube, social media, and regional channels during prime family viewing slots. Interactive digital extensions include recipe reels and freshness challenges. “In today’s hustle, Fortune Plus delivers non-stop freshness without compromise,” said Adani Wilmar’s marketing head.
Backed by 25% market share leadership, this campaign reinforces Fortune’s promise of purity and performance amid rising health-conscious cooking trends.
Jignesh Shah, head – media & digital, AWL Agri Business, said: “Mothers have always stressed on the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious and fresh for longer periods.”
