CE DESK 
Approach Entertainment secures PR and digital marketing duties for UFI Productions’ Camp Decent, a genre-defining Hindi comedy spotlighting gender equality and social commentary through innovative content and outreach.
Approach Entertainment & Communications has obtained the PR, digital marketing, and entertainment partnership for UFI Productions’ upcoming theatrical release, Camp Decent, a satirical Hindi comedy that focuses on gender equality. The movie is created by Mujeeb-ul-Hassan and Vikas Gutgutia and is creatively executed by Sonu Tyagi, and stars well known personalities Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. Camp Decent describes the problematic parts of our society and the biases people have, using comedy and social commentary, through the story of Kumar, a filmmaker, and Anahita, a charming, incisive, and ultimate bias confronting woman. ​
UFI Productions is a well known filmmaking company that has been in the industry for 20 years, covering television and digital media. They are recognized for the legacy and fusion of meaningful narratives with visual creativity. This time, with the release of Camp Decent, they are collaborating with Approach Entertainment for the Entertainment PR strategy and Digital Campaigns specializing in influencer outreach and branded content. The agency will boost the film’s reach across the entertainment landscape of India, focusing on Integrated Communications and the Creative Digital Strategy for Audience Mobilization. The agency is in major cities and has a strong audience reach for communications.
Approach Entertainment is well placed to enhance audience reach and affinity for the film, given its societal value and entertainment, to resonate meaningfully, for the intended audience. This partnership illustrates the value of integrated communications in a strategically meaningful way.
