CE DESK 
YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and TVs as a budget-friendly subscription option.
YouTube has started offering Premium Lite subscriptions in India for Rs 89 a month. This subscription is a great option for those who want most YouTube content across mobile phones, laptops, and TVs without any interruptions or ads. This includes a great collection of videos like dramas, podcasts, gaming streams, and more, offering a reprieve from ads for most YouTube activities.
Unlike YouTube Premium, Premium Lite does not offer ad-free music, Shorts, or search ads. Users who want more, like music streaming without ads, offline playback, and background play, will still need to get Premium. However, for those more interested in ad-free video content, Lite Premium is a good value option.
YouTube has started introducing Premium Lite subscriptions across India after a successful pilot to test demand. This is in response to the ad-free YouTube Premium and YouTube music service which has a growing Global subscription base of over 125 million. This new plan is in response to the need for more subscription options and is a model for targeting the different needs and budgets of various users.
YouTube intends to improve user happiness with the introduction of Premium Lite by reducing disruptions while still offering a variety of content across devices. This cheaper subscription will likely gain many customers hoping to enhance their viewing experience without the full Premium.
