CE DESK Loyalty programs are evolving beyond points and rewards into powerful customer intelligence systems that help brands predict...
What’s Buzzing
Blissclub’s latest campaign with Abhay Deol marks its entry into menswear while showcasing a comfort-first vision of...
Noice’s latest campaign uses everyday “noise” complaints as a playful setup to introduce the brand and highlight...
Mercedes-Benz India has joined the Indian Padel Tour as title partner, strengthening its link with a fast-growing...
Ageas Federal Life Insurance has expanded the roles of Debashish Duttagupta, Gaurav Dubey, and Gaurav Jain to...
Hindustan Coca-Cola Beverages has appointed Siddhartha Shukla as Head - Categories and Channel Marketing, strengthening its marketing...
Mahindra Finance has appointed Lyndon Pinto as Chief Marketing Manager, strengthening its brand marketing leadership across consumer...
Honda Cars India has appointed Toshiyuki Yanagisawa as President & CEO, effective October 1, 2026, marking a...
Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore, reflecting continued investment in...
Amit Pandey has been promoted to Vice President – Supply, Media Solutions, India at WPP Media, expanding...
The Esports Nations Cup has onboarded adidas as its official kit partner, with custom competition apparel planned...
LG Electronics India’s new campaign “Now Anyone Can Wash” spotlights AI-powered washing machines that make laundry easier,...
Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director, strengthening its leadership in OOH innovation and...
Dabur India’s Q1 results show a 14% rise in ad spend to ₹229 crore, reflecting stronger brand...
Blissclub has appointed Srijan Suman as Head of Marketing, strengthening its leadership as the activewear brand expands...
P&G has appointed Shailesh Jejurikar as Chairman of the Board, effective August 1, 2026, reinforcing leadership continuity...
