Jignesh Gandhi Takes Charge as Regional Business Head at ABP Network
CE DESK 
Jignesh Gandhi has joined ABP Network as Regional Business Head, adding another experienced media professional to the organisation’s business leadership team. In his new role, Gandhi is expected to contribute to the network’s regional revenue growth, advertising partnerships and business development initiatives.
Gandhi brings more than two decades of experience across the broadcast, radio and entertainment industries. His professional journey includes senior commercial and sales roles at BIG FM, Bharat24, Viacom18, Radio City and Zee Entertainment Enterprises. He has worked across key markets such as Gujarat and Rajasthan, with responsibilities spanning advertising sales, strategic planning, client engagement and regional business management.
Before joining ABP Network, Gandhi served as West Regional Business Head at BIG FM, where he managed business operations across Gujarat, Rajasthan and other western markets. Earlier, he was Vice President of Sales and Business Development at Bharat24. His experience at Viacom18 included leading advertising revenue for regional entertainment and cinema channels in Gujarat.
Gandhi has also held leadership positions at Radio City and Zee Entertainment, giving him a strong understanding of how brands, agencies and media platforms work together to build effective communication solutions. His background across radio, television and news media is likely to support ABP Network’s efforts to deepen advertiser relationships and create market-specific opportunities.
ABP Network operates a portfolio that includes ABP News, ABP Ananda and ABP Majha, serving audiences across Hindi-speaking markets, West Bengal and Maharashtra. Gandhi’s appointment comes at a time when media companies are focusing on integrated offerings, regional storytelling and measurable value for advertisers.
With his extensive regional sales experience and understanding of the advertising ecosystem, Gandhi is expected to play an important role in strengthening ABP Network’s commercial presence and developing new growth opportunities in priority markets.
