Foxtale Hands OOH Mandate to a Simple Agency, Kicks Off with SRK
CE DESK 
Skincare brand Foxtale has appointed a simple agency to lead its Out-of-Home mandate, marking a fresh chapter in the brand’s outdoor advertising strategy. The partnership begins with a high-visibility campaign starring brand ambassador Shah Rukh Khan, rolling out across more than 70 billboards in Mumbai, Bengaluru and Delhi during its first phase.
The mandate arrives shortly after Foxtale unveiled Shah Rukh Khan as the face of its serum, moisturiser, sunscreen and face mask categories, alongside a new brand philosophy titled ‘Let Your Glow Through’. The OOH rollout builds on that campaign momentum, aiming to translate the star’s mass appeal into strong recall across some of India’s busiest urban markets.
Rather than treating outdoor advertising as a routine reach exercise, the campaign is designed to convert everyday billboard sites into memorable brand moments by combining Foxtale’s rapid growth story with Khan’s wide audience pull.
Chirag Sangai, founder of a Simple agency, said “OOH works best when it becomes part of the world people are already experiencing rather than simply another advertising surface. For Foxtale, the scale of the campaign, the presence of Shah Rukh Khan, and the diversity of markets allowed us to build visibility that feels difficult to ignore. We are excited to partner with Foxtale on creating an OOH presence that goes beyond impressions and builds stronger brand memory.”
vichal Pugalia, VP – Growth at Foxtale, said “As Foxtale continues to scale as a brand, building strong visibility and recall across markets is an important part of our growth journey. Our association with a simple agency allows us to approach OOH with a sharper focus on impact, scale, and consumer attention. With Shah Rukh Khan at the centre of this campaign and a presence across cities, we are looking to create a strong and memorable brand presence across some of our most important markets.”
The mandate positions a simple agency to shape Foxtale’s outdoor strategy at a pivotal moment, as the four-year-old D2C skincare brand pushes deeper into offline visibility while continuing to expand its consumer base across major Indian cities.
