AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal
CE DESK 
Arvind Limited has launched its latest AD Denim collection with a new campaign featuring actor and youth icon Raghav Juyal. The Autumn/Winter 2026 initiative brings together the company’s long-standing denim expertise with contemporary styling, comfort-led design and a stronger focus on individuality.
Built around the thought ‘Real Comfort. Real Denim. For the Real You.’, the campaign presents denim as more than an everyday wardrobe essential. It positions jeans as a way for consumers to express their personality, preferences and individual sense of style.
Juyal’s energetic screen presence and unconventional personality make him a natural fit for the campaign. His association with AD Denim is designed to connect the brand with younger consumers who value authenticity, versatility and clothing that works across different aspects of everyday life.
The new collection features a variety of fits, silhouettes, washes and finishes. Alongside classic indigo options, the range includes contemporary treatments created for consumers looking for a balance between familiar denim styling and modern fashion sensibilities.
The launch also highlights Arvind Denim Lab, the company’s custom-made denim service. Through the platform, customers can select premium fabrics, including options from Italy and Japan, and customise their jeans across fit, wash, finish and detailing. Personalisation choices include leather patches, buttons, rivets, zodiac details, monograms and custom measurements.
The initiative reflects Arvind’s effort to connect its denim legacy with evolving consumer expectations. While the company draws on more than five decades of denim experience, the AD Denim campaign focuses on making that heritage relevant to a new generation through personalisation and contemporary design.
With Raghav Juyal at the centre of the campaign, Arvind is using a recognisable youth voice to communicate a simple message: denim should feel comfortable, look contemporary and remain true to the person wearing it. The campaign and collection together create a bridge between craftsmanship, self-expression and everyday fashion.
