Schbang’s Former Chief Creative Umma Saini Joins PhonePe to Lead Creative Strategy

Umma Saini, ex-Chief Creative Officer at Schbang, joins PhonePe to drive innovative brand campaigns and elevate creative marketing initiatives in the fintech space.

Umma Saini, former Chief Creative Officer at Schbang, has joined PhonePe, bringing over 15 years of experience across global marketing and creative leadership roles. Her appointment is part of PhonePe’s ongoing strategy to strengthen its brand presence and creative initiatives in the competitive fintech market.

At PhonePe, Umma Saini will be leading creative efforts, focusing on innovative brand campaigns and customer engagement initiatives that align with the company’s vision of simplifying digital payments for millions of users. She brings extensive expertise from her previous positions working with top advertising agencies and brands, contributing to strategic brand storytelling and impactful marketing communications.

Saini’s transition to PhonePe highlights the fintech company’s commitment to investing in top creative talent as it seeks to differentiate itself in an increasingly crowded and evolving payments landscape. Her leadership is expected to drive bold creative approaches that resonate with diverse audiences and enhance PhonePe’s market leadership.

This move follows her successful tenure at Schbang, where she steered creative strategy and helped the agency deliver standout campaigns. The blend of her creative acumen and strategic insights is poised to enrich PhonePe’s marketing trajectory as the company continues expanding its product and service offerings across India.

Her appointment signals a growing emphasis on creativity and innovation within PhonePe’s broader marketing and brand building agenda, aimed at deepening user connection and driving brand loyalty in a fast-changing digital economy.