HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new female brand ambassador. Hrithik Roshan co-owns the brand. This announcement comes out at the same time as the launch of the brand’s newest campaign, “Built for Sweat, Designed for Life.” The goal of this campaign is to connect with more women and show off how versatile its active and athleisure styles are.
The campaign shows what HRX is all about: stylish everyday clothes that are also great for working out. HRX celebrates both strength and individuality by showing Triptii Dimri and Hrithik Roshan together in dynamic everyday situations, from intense workouts to casual coffee runs and impromptu dance parties.
HRX’s goal with this campaign is to reach modern Indian customers who want clothes that can easily go from working out to everyday life. The campaign film has a great fight between Hrithik’s disciplined focus on precision and Triptii’s expressive spontaneity, using movement as both a visual and narrative tool.
HRX has a huge selection of products, with over 15,000 styles for men and women. These include sweat-ready training gear, yoga outfits, breathable trainers and everyday athleisure and performance accessories. The brand sees itself as a full solution for an active lifestyle, combining cutting-edge functionality with trendy looks.
Speaking on the collaboration, Hrithik Roshan said, “I’m happy to welcome Triptii to the HRX family. This campaign represents not just fitness, but personal expression and confidence.” Triptii Dimri added, “I’m delighted to represent HRX – a brand that celebrates strength, style, and the spirit of movement.”
Available exclusively on Myntra, HRX’s new collection reaffirms its commitment to inspire a generation that embraces health, hustle, and head-turning style – both at the gym and beyond.
