CE DESK 
Titan unveils ‘Wear Your Story’ ad campaign featuring PV Sindhu’s resilience and Vikrant Massey’s authenticity, celebrating personal journeys through stylish watches by Ogilvy.
Titan Company, India’s leading lifestyle brand, has launched its emotive ‘Wear Your Story’ campaign for Titan Raga, spotlighting Olympic champion PV Sindhu and acclaimed actor Vikrant Massey. The multimedia initiative celebrates how personal milestones and narratives find expression through elegant timepieces, resonating with modern women who blend ambition with grace.
PV Sindhu, with her gold-medal triumphs and resilient journey, embodies the campaign’s spirit of perseverance. “Every achievement deserves a story worth wearing,” she shares, donning a Titan Raga that mirrors her dynamic life. Vikrant Massey complements this narrative, showcasing men’s collections that capture life’s unscripted moments—from quiet reflections to bold pursuits.
Directed by acclaimed filmmaker Raj & DK, the TVC and digital films weave heartfelt stories of self-discovery, family bonds, and triumphs. Spanning TV, OTT, social media, and outdoor media, the campaign targets urban millennials with AR try-ons and personalized engraving options.
Titan aims to deepen emotional connections, reinforcing its tagline: “Time has a story. Wear yours.” This push aligns with festive gifting peaks, boosting Raga’s premium segment amid 15% YoY jewelry growth.
