
Tata Motors Commercial Vehicles International Business wins top awards at the 14th ACEF Asian Leaders Summit & Awards 2025 in Mumbai, excelling in Consumer Insights, Media Strategy, Brand Storytelling, and more. Discover how Tata Motors International Business leads in automotive marketing innovation and customer engagement across Asia.
Tata Motors Commercial Vehicles International Business shone brightly at the 14th ACEF Asian Leaders Summit & Awards 2025 held in Mumbai, securing top honors across multiple prestigious categories including Consumer Insights, Media Strategy, Brand Storytelling, Launch Marketing, and Best Content Strategy. This remarkable achievement highlights Tata Motors Commercial Vehicles International Business unwavering commitment to customer engagement and marketing innovation within the automotive sector. The summit brought together marketing leaders and industry experts from Asia and beyond, emphasizing the importance of strategy-led innovation in building meaningful customer connections.
Tata Motors Commercial Vehicles International Business multifaceted campaigns set new benchmarks in brand loyalty and customer experience, reinforcing its position as a pioneering global commercial vehicle brand. These accolades reflect the brand’s dedication to pushing creative boundaries and driving impactful marketing strategies, ultimately strengthening its leadership across diverse international markets. The recognition at ACEF 2025 is a testament to Tata Motors Commercial Vehicles International Business capacity for innovation, strategic excellence, and deep consumer understanding, establishing it firmly among Asia’s top performing brands in customer engagement and brand marketing.
This success illustrates Tata Motors Commercial Vehicles International Business ongoing journey to elevate its global footprint through compelling storytelling and data-driven marketing, inspiring continued growth and industry leadership.
Monica Singh, Head Marketing Communications – International Business – Tata Motors Commercial Vehicles International Business said, “We are delighted with the outcome of the latest Awards. It is extremely rewarding to get recognition across the different facets of Marketing execution.
Tata Motors Commercial Vehicle International Business: Represents the overseas business of Tata Motors Commercial Vehicles across key regions: SAARC, MENA, SSA and ASEAN & LATAM
Campaigns won:
Gold: Best Content Strategy under Content Marketing:
Deployed high frequency quality content via effective SEO strategy resulting in organic traffic growth of 60%.
Gold: Excellence in Media Strategy under Branding and Marketing for Prima Launch in Saudi Arabia
Used Influencer and Brand content in a high intensity Awareness campaign delivering on all goals and achieving a Brand Lift beating both Industry and Regional benchmarks.
Gold: Best Story Telling Excellence Awards under Branding and Marketing for Festive Creatives
Created rich Social Media content for respective regions celebrating key Festive occasions achieving 70% plus engagement rates at lowest ever CPVs.
Silver: Excellence in Media Strategy under Branding and Marketing for South Africa DOOH
Used DOOH to deliver high impact OOH content on Digital screens in South Africa for launch of Ultra Range of vehicles
Silver: Excellence in Launch Marketing under Branding & Marketing for Prima Launch in Saudi Arabia
A high impact 360-degree brand approach including BTL and ATL activities, delivering engagement, awareness and market share.