Raymond Realty Names Karishma Mehta Cluster Head – Marketing

Raymond Realty has appointed Karishma Mehta as Cluster Head – Marketing, adding an experienced marketing leader to its growing real estate business. In her new role, Mehta will lead integrated marketing and brand strategy across Raymond Realty’s key project clusters in Thane and Mumbai.

She will be responsible for demand generation, consumer engagement and brand-building initiatives that support the company’s portfolio across aspirational to premium segments. This includes marketing for marquee developments such as The Address by GS, Ten X Habitat, Ten X Era and other joint development projects. Mehta’s mandate covers both residential and retail projects, where differentiated positioning and targeted communication are critical to sustaining strong pre-sales performance.

Karishma Mehta joins Raymond Realty from Thinkly, where she was a founding member and vice president, leading marketing and business growth for a media-tech platform. She brings over 15 years of experience spanning banking, education, luxury retail and media-tech, giving her a multi-industry view of consumer behavior and brand strategy. This background is expected to help Raymond Realty sharpen its storytelling around design, lifestyle and community living, rather than focusing only on product features.

The appointment comes at a time when Raymond Realty has been reporting robust demand and strong financial performance, with healthy pre-sales and a pipeline of new launches in Thane and Bandra. By adding cluster-level marketing leadership, the company is signalling a deeper focus on segmented go-to-market strategies and consistent brand experience across projects. Mehta’s role will be central to translating Raymond Realty’s growth ambitions into sharper, more relatable marketing for homebuyers and investors alike.