CE DESK 
Porsche’s hand-drawn “The Coded Love Letter” goes viral for ditching AI, unlike Coca-Cola and McDonald’s backlash-plagued holiday ads—celebrating human craft in festive animation.
Public rejoices as Porsche unleashes “The Coded Love Letter,” a breathtaking hand-drawn holiday ad that boldly rejects AI, standing in stark contrast to the digital disasters from Coca-Cola and McDonald’s.
Porsche’s Artistic Mastery
Crafted by Paris-based Parallel Studio, the 30-second animated gem merges meticulous 2D hand-sketches with refined 3D elements, showcasing a Porsche gliding through autumnal mountains, urban glass towers, and festive cityscapes under golden sunsets. Vibrant colors, precise lines, and geometric elegance pop, while clever Easter eggs—like the 1948 prototype license plate “K 45 286” and subtle 1990s Mercedes references—reward eagle-eyed fans, evoking Studio Ghibli’s whimsical charm. Porsche shared behind-the-scenes footage on social media, emphasizing human craft without uttering “AI,” fueling viral speculation.
AI Holiday Flops Exposed
Coca-Cola’s AI-overhauled “Holidays Are Coming” ignited fury with glitchy trucks and an uncanny Santa, dropping positive sentiment from 23.8% to 10.2% despite refinements on 70,000 clips. McDonald’s Netherlands hastily pulled its “Most Terrible Time of the Year” AI campaign after backlash labeled it chaotic and anti-holiday, admitting it as a pivotal AI lesson.
Cultural Shift to Authenticity
Audiences flooded comments with praise: “Can’t wait for more anti-AI rebound” and “Real art signals craft, prestige, trust.” As ads—holiday season’s commercial art—test AI limits, Porsche’s millions of views prove human texture trumps soulless slop, signaling a prestige pivot amid growing fatigue.
