P&G India Elevates Yash S. to Senior Country Insights & Strategy Manager
CE DESK 
Procter & Gamble (P&G) India has elevated Yash S. to the role of Senior Country Insights & Strategy Manager. The announcement marks an important internal promotion within the consumer goods company’s insights and strategy leadership team. Yash shared the development on professional networking platforms, noting that P&G India has entrusted him with broader strategic responsibilities.
Yash has been associated with Procter & Gamble for more than three years. During his tenure, he has taken on progressive roles across analytics, consumer intelligence, and business strategy. He previously served as Senior Consumer Insights Manager and earlier worked as Consumer First Insights Manager – Fabric & Home Care. He initially joined the FMCG company as Analytics & Insights Manager – Media, leading data-backed media insights and consumer trends.
Before his journey with P&G, Yash built rich domain experience across digital analytics, audience measurement, and market research. Over the years, he has specialized in consumer journey mapping, category growth drivers, media optimization, and data-driven marketing strategy. His work has helped brand teams uncover consumer pain points and design effective go-to-market plans across competitive product categories.
In his elevated capacity as Senior Country Insights & Strategy Manager, Yash will lead nation-wide consumer insights, market intelligence, and portfolio strategy for P&G India. His mandate involves guiding category leadership teams with data-backed consumer trends, evaluating shopper behavior shifts, and steering brand innovation strategies. The promotion underscores P&G’s continued focus on strengthening consumer-first strategy and data analytics to drive sustained business growth in India.
