Skip to content

Customer Engagement Network

Advertising, Media, Marketing, Digital Trends & PR News.

What’s Buzzing
Advertising
Marketing
Media
Knowledge Sharing
People Movement
Agency Profile
Press Release
Events
About Us

Search for:

Home
P&G India

P&G India

Epigamia Mansi Modi Marketing Head appointment

2 minutes read

People Movement

Epigamia Appoints Mansi Modi as Marketing Head

CE DESK September 15, 2026 0

Epigamia ropes in Mansi Modi as Marketing Head, bringing over 14 years of FMCG and D2C experience...

Read More Read more about Epigamia Appoints Mansi Modi as Marketing Head

Yash S Procter and Gamble India Senior Country Insights Manager

2 minutes read

People Movement

P&G India Elevates Yash S. to Senior Country Insights & Strategy Manager

CE DESK September 14, 2026 0

Procter & Gamble India promotes Yash S. to Senior Country Insights & Strategy Manager, expanding his mandate...

Read More Read more about P&G India Elevates Yash S. to Senior Country Insights & Strategy Manager

Advertisement

Advertisement

JioHotstar brings HBO Max to India with Warner Bros. Discovery

JioHotstar brings HBO Max to India through Warner Bros. Discovery partnership

Tribes Communications Makes Strategic Investment in TRIOOH OOH Specialist

Tribes Communications Makes Strategic Investment in TRIOOH OOH Specialist

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Performance Multiplier interface showcasing extended CTV reach by Taboola and Paramount Advertising

Taboola and Paramount Launch Performance Multiplier to Boost CTV Reach for SMBs

customer engagement network Haier India media mandate review ₹100 crore pitch

Haier India puts media mandate under review, calls pitch worth around ₹100 crore

Axis and HUMAN collaboration to combat CTV and video advertising fraud

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection in 2025

Categories

Categories

Subscribe to our newsletter!

I accept the privacy policy

Lastest Post

OptimizeGEO Surpasses 100 Global Brands across 20 Countries as Michael Kassan Invests in Its Next Phase of ExpansionOctober 1, 2026
Seshadri Shankaran has been appointed as Senior Vice President – Client Investments, Marketplace and Partnerships at WPP MediaOctober 1, 2026
Tech Mahindra appoints Satchidanand Joshi as Global Marketing Head for TME & Strategic ProgramsOctober 1, 2026
Guntas Randhawa has joined Reckitt as Regional Marketing Director – Health South AsiaOctober 1, 2026
MTR Turns Sweets into Festive Language of EmotionsOctober 1, 2026

Search

Weekly Newsletter

Subscribe to stay up to date

I accept the privacy policy

What’s Buzzing
Advertising
Marketing
Media
Knowledge Sharing
People Movement
Agency Profile
Press Release
Events
About Us

Copyright © 2026 All rights reserved.