Flipkart Ads Launches APL 2026 with Over ₹5 Crore in Rewards and Mahindra SUVs for Top Festive Advertisers
CE DESK 
Flipkart Ads has launched the 2026 edition of its annual festive contest, the Advertiser Premier League (APL 2026). The campaign turns festive advertising investments into a competitive rewards program for brands and marketplace sellers. It runs from September 9 to November 9, 2026, coinciding with the peak festive shopping period in India.
The total prize pool for this year’s APL exceeds ₹5 crore. The top rewards include three Mahindra XEV 9e electric SUVs as the grand prize for high-performing advertisers. In addition to cars, Flipkart is offering tier-based rewards, electronic gift vouchers (EGVs), and leaderboard prizes across multiple ad spend slabs.
To participate in the grand prize draw, sellers and advertisers must spend a minimum threshold of ₹2.5 lakh on Flipkart Ads during the contest window. Flipkart also introduced early-bird incentives in August, encouraging sellers to invest at least 3.5% of their monthly sales into advertising to unlock double chances of winning when the main contest began in September.
The APL initiative comes alongside broader advertising support programs from the platform, such as Flipkart Ads ‘Saarthi’ and ‘Saral’. These tools offer AI-driven campaign intelligence and revenue-linked advertising plans. By gamifying advertising budgets with high-value rewards like SUVs and cash vouchers, Flipkart aims to motivate sellers of all sizes to scale their digital ad spend, boost product discoverability, and maximize sales during the high-traffic festive season.
