CREX Renews Brand Ambassador Partnership with Indian Captain Harmanpreet Kaur for Third Year
CE DESK 
Cricket platform CREX has renewed its partnership with India women’s cricket team captain Harmanpreet Kaur for a third consecutive year. The extended collaboration continues a successful association aimed at increasing the visibility of women’s cricket and driving fan engagement across India.
Kaur initially joined CREX as brand ambassador in 2025. Over the last two years, the association has evolved beyond basic endorsement into full-scale multimedia campaigns. During the 2026 Women’s Premier League (WPL), she headlined CREX’s national marketing rollout, which included television commercials, digital video integrations, in-app features, and prominent streaming placements on JioHotstar.
Under the renewed contract, Kaur will feature across upcoming digital marketing campaigns, branded video content, and interactive fan initiatives throughout the season. CREX aims to leverage her stature to build deeper connections with both casual cricket enthusiasts and dedicated followers of the women’s game.
Purushotam Rawat, CEO, CREX, said, “At CREX, we’ve always believed that meaningful support for sport comes from showing up consistently. Our continued association with Harmanpreet reflects not only our admiration for her leadership but also our long-term commitment to ensuring the women’s game receives the visibility, engagement and recognition it has earned. Together, we hope to inspire more fans to follow, celebrate and connect with every chapter of its growth.”
Harmanpreet Kaur added, “It’s always special to continue a partnership built on shared values and a genuine passion for the game. CREX has consistently championed women’s cricket and helped bring fans closer to our journeys, both on and off the field. I’m excited to continue this association and contribute to the growing momentum around the sport.”
