CE DESK 
Payal Gaming (Payal Dhare) makes history as Seagram’s Royal Stag’s first gamer ambassador, joining Rohit Sharma, Jasprit Bumrah, and Badshah to inspire India’s youth to “Live It Large.”
Payal Dhare, well known as Payal Gaming, is an remarkable Indian gamer and content creator. In September of 2025, she made history as the first professional gamer to be signed as a brand ambassador for Seagram’s Royal Stag. Payal started her journey in college in 2019 where she began streaming PUBG Mobile. In a short period of time, she was a community leader and had millions of followers on YouTube and Instagram. Payal later joined S8UL Esports and today, she is one of the most prominent female gaming influencers. She is a source of inspiration for many gamers in the country.
Royal Stag’s brand ambassador selection of Payal Dhare is a cultural milestone in the history of Indian gaming. She is now on the same level as Indian cricket players Rohit Sharma and Jasprit Bumrah as well as singer and rapper Badshah and other ambassadors. Royal Stag’s brand philosophy revolves around gaming and also cricket and Bollywood. Payal is aligned with their philosophy “Live It Large” which encourages the youth to pursue their passions which goes beyond crickets and Bollywood.
Payal is a strong woman who has broke many barriers which has shaped her career. She is the first woman in history to collaborated with One Plus and Samsung. She has also motivated millions with her branded content. Royal Stag’s addition of Dhare to their campaigns brings gaming to a higher level. It shows that Dhare’s skills and dedication is just as strong as any other sport.
