CE DESK 
MARS Cosmetics unveils ‘Cloud Kiss’ lipstick via thrilling hot air balloon activation. Lightweight, long-lasting shades like Sunset Glow elevate your lips sky-high!
MARS Cosmetics has unveiled its innovative ‘Cloud Kiss’ lipstick collection through a captivating hot air balloon activation, blending beauty with adventure. The campaign, launched recently, features vibrant, long-lasting lip colors inspired by sky-high dreams, available in shades like Sunset Glow, Misty Rose, and Azure Dream.
The centerpiece is a fleet of branded hot air balloons soaring over key cities, offering free touch-ups and shade-matching sessions mid-air for participants. This experiential stunt symbolizes the weightless, uplifting feel of the lightweight, hydrating formula that “kisses clouds” without smudging. Social media buzz amplifies the launch with user-generated content from balloon rides, hashtagged #CloudKissAdventure.
‘Cloud Kiss’ boasts a velvety matte finish with 12-hour wear, infused with vitamin E and shea butter for nourished lips. Priced affordably at ₹499, it’s targeted at young urban women seeking playful yet premium beauty. MARS positions it as the ultimate fusion of whimsy and wearability.
This activation reinforces MARS Cosmetics’ reputation for bold, interactive marketing, driving footfall to stores and online sales spikes. Happy customers rave about the balloon-themed packaging, making ‘Cloud Kiss’ a must-have for festive seasons.
