CE DESK 
KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants’ playful appeal to engage children and parents nationwide.
KT Kids, India’s biggest children’s personal hair care brand, has launched its new national TVC starring popular Bollywood actress Kareena Kapoor Khan. The film captures the genuine, beautifully unvarnished bond between a mother and a child with everyday parenting moments like love, laughter, and care.
This new TVC was conceptualized and directed by Lumos Studios. The campaign now positions KT Kids as “A Mother’s Trusted Choice.” The campaign combines emotive storytelling with the brand promise of gentle, science-based care. The parenting style reflected in the ad aligns strongly with Kareena’s real-life parenting as a mom. The visuals present a tender familial sequence with bath time and shaggy, quiet time hugs with a child, demonstrating how KT Kids’ hair care products are seamlessly and daily incorporated into a family’s routine and embody the care, safety, and affection promised in the shampoo and conditioner.
This new TVC also showcases the new SpongeBob SquarePants packaging because attention-grabbing packaging adds fun to bath time. For the new ad, bath time fun was incorporated, as is the company’s commitment to pediatrician approved, clinically tested and crafted for children hair care.
As a modern mom, and even more so a mom of a baby, Kareena adds emotional weight to the campaign, which has also been a significantly endorsed brand, as children’s care is most often mother’s love.
Dhruv Sayani, founder KT Kids, said, “With this TVC, we wanted to celebrate the raw, real side of motherhood: the laughter, the mess, and the magic. Kareena’s warmth and authenticity made the story come alive in a way that every parent can relate to. At KT Kids, our mission has always been to create products that parents can trust, knowing they’re giving their children the safest and gentlest care possible.”
