Himanshu Saxena Named President North and East for Saatchi & Saatchi India and Propagate India

Himanshu Saxena appointed President North and East for Saatchi & Saatchi India and Propagate India, leading regional growth and creative strategy across North and Eastern India.

Himanshu Saxena has been elevated to President North and East for Saatchi & Saatchi India and Propagate India, effective immediately. With over 25 years in advertising and client leadership, Saxena brings proven expertise in driving creative excellence and regional growth for Publicis Groupe agencies.

Previously serving as Managing Partner at Saatchi & Saatchi North, Saxena spearheaded high-impact campaigns for brands like P&G, Nestlé, and ITC, blending strategic planning with innovative storytelling. His new dual role spans Delhi and Eastern markets, overseeing client relationships, creative product development, and new business expansion across both agencies.

Saatchi & Saatchi India, renowned for “Nothing is Impossible” philosophy, and Propagate India, Publicis’ content and activation arm, will leverage Saxena’s pan-India network and digital transformation acumen. Publicis Groupe India CEO Partha Mandal praised Saxena’s ability to foster collaborative ecosystems, stating this appointment strengthens regional capabilities amid competitive agency landscapes.

Saxena expressed commitment to amplifying brand narratives through culturally resonant creativity, targeting growth in North and East India’s dynamic markets. This leadership move aligns with Publicis’ strategy to consolidate strengths post-industry consolidations, positioning both agencies for accelerated client success.