CE DESK 
HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing its legacy of trust and financial security.
On the occasion of its 25th anniversary, HDFC Life is proud to be first to hold branding rights for the Mahalaxmi Metro Station, located on the newly opened Metro Line 3. This is an accomplishment for the company, as the Metro Station also lies in Mahalaxmi where HDFC Life’s head office is located. Mahalaxmi Metro Station is now part of the city’s 33.5 km underground corridor that will be developed from Cuffe Parade to Aarey JVLR interspersed with Metro lines.
This alignment of HDFC Life and the Mahalaxmi Metro Station opened branding holds special meaning metaphorically; as the Mahalaxmi Metro Station will be integral within the infrastructure of the Metro and people will be able to conveniently reach their destinations, HDFC Life has also been a provider of financial services along with the sense of security to a multitude of people across the vast areas of the nation. HDFC Life Managing Director and CEO Vibha Padalkar further shared optimism in the association with the infrastructure that will serve large numbers for decades.
Anjali Bhagat, an ace shooter and Rajiv Gandhi Khel Ratna awardee, was present to speak on the value of discipline and determination during the inaugural event. HDFC Life’s mission is to promote financial planning and protection with over 11 crore active customers and its motto, “Sar utha ke jiyo.”
The Metro Station is a further testament to HDFC Life’s legacy and commitment to being a part of Mumbai’s daily life.
