Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa and Sivagami take on stubborn grease in a fun, action-packed dishwashing battle!
The new Giffy dishwash gel ad campaign, “Dishwash ka Baahubali,” stars Sathyaraj and Ramya Krishnan, two famous South Indian movie stars who are best known for their roles as Katappa and Sivagami in the Baahubali series. The TV ad tells a story in a cinematic and fun way that turns washing dishes into an epic battle against tough grease. This shows how well Giffy cleans.
Sathyaraj goes from being a calm chef to a warrior fighting stubborn kitchen grease in the ad, and Ramya Krishnan is a strong partner in the cleaning duel. This creative approach combines fun and usefulness to show that Giffy is a good and reliable way to wash a lot of dishes at once, which is something that Indian kitchens often have to deal with when they have to deal with greasy, heavily spiced cooking leftovers.
The campaign focusses on Giffy’s new formula with turbo boosters, which says it cuts through grease more easily than other dishwashing liquids. There are three kinds of the product: Lemon, Green Lime, and Enzymes. Each one leaves utensils clean and smelling fresh. You can buy Giffy in stores and online at sites like Amazon, Flipkart, Big Basket, and Jio Mart. A 750ml bottle costs Rs. 205, and a 2L refill pack costs Rs. 420.
S. Prasanna Rai, Senior Vice President of Marketing at Wipro Consumer Care & Lighting, said that “Giffy was made to solve the cleaning problems that Indian homes face because they use a lot of spices. The campaign uses Sathyaraj and Ramya Krishnan’s cultural connection to make this promise relatable and fun.”
In short, the campaign uses the cultural popularity of Katappa and Sivagami to make the boring task of washing dishes more exciting. It does this by making Giffy dishwash gel the hero that makes it easier and faster to get rid of grease in the kitchen.
