Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation
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Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven audience measurement and media innovation in a converging entertainment landscape.
Gaurav Banerjee, who is the Managing Director and CEO of Sony Pictures Networks India (SPNI), is the new Chairman of the Broadcast Audience Research Council (BARC) India. On August 1, 2025, BARC India’s board meeting officially announced his appointment, which took effect right away. Banerjee takes over this important job from Shashi Sinha (Executive Chairman, IPG Mediabrands India), who had it for more than three years.
Banerjee has been a leader in the media and entertainment industry for more than 20 years. He is known for his sharp mix of creative and business strategy. He has shaped programming and growth at Star India, Disney+ Hotstar, and most recently SPNI, where he has been in charge of television, digital, and regional content ventures. He is also the Vice President of the Indian Broadcasting & Digital Foundation (IBDF) and a director on the boards of MSM-Worldwide Factual Media and Bangla Entertainment.
Gaurav Banerjee, said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”
Nakul Chopra, CEO, BARC India, Said, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”
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