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  • BARC India

BARC India

BARC India and Nielsen Unveil BARC
2 minutes read
  • Advertising

BARC India and Nielsen Unveil BARC | Nielsen ONE Ads for Unified Cross-Screen Ad Measurement

CE DESK March 9, 2026
BARC India and Nielsen have launched BARC | Nielsen ONE Ads, a unified cross-media solution that merges...
Read More Read more about BARC India and Nielsen Unveil BARC | Nielsen ONE Ads for Unified Cross-Screen Ad Measurement
Gaurav Banerjee BARC India Chairman
2 minutes read
  • People Movement Tracker

Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation

CE DESK August 4, 2025 0
Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven...
Read More Read more about Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation
BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology

Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology

HT Media debt repayment fundraise

HT Media Targets ₹95.3 Crore Capital Raise for Debt Reduction

Performance Multiplier interface showcasing extended CTV reach by Taboola and Paramount Advertising

Taboola and Paramount Launch Performance Multiplier to Boost CTV Reach for SMBs

Gupshup launches Superagent

Gupshup launches Superagent to power autonomous customer conversations

Axis and HUMAN collaboration to combat CTV and video advertising fraud

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection in 2025

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