CE DESK 
Famous Innovations announces key senior appointments in Delhi to boost creative and strategic capabilities across advertising, FMCG, retail, and digital sectors.
Famous Innovations has engaged three high-level experts to work at its Delhi office to help it become more strategic and creative. Saurabh Sabikhi is the new Executive Creative Director at Copy. He has worked with prominent agencies like JWT, Cheil, Lintas, and Media Monks for 17 years. He has made great advertising for big companies, including Amazon, Tata Tea, PepsiCo, Nestlé, Dabur, and Havells. Sabikhi thinks that every brief is a chance to craft stories that people can connect with.
Lakshiyta Singh is now the Planning Director in Gurgaon. She has more than ten years of expertise running digital-first campaigns and brand makeovers in several fields, including real estate, finance, FMCG, personal care, and leisure. Bajaj, Shriram, Dabur, Nexus, and Blackstone are some of her clients. Singh wants to apply his knowledge of different cultures to help him achieve his business goals.
Chaitanya Lekhwani is presently the Senior Creative Director for Copy. He has been doing this kind of work for almost 15 years. He has worked on campaigns for CNN India, ESPN, DailyO, H&M, Toshiba, VH1 Supersonic, Sleepwell, Dabur, Pulse, and Orient Bell.
Sumit Chaurasia, the Creative Head in Delhi, says that these new hires show that Famous Innovations wants to strengthen its strategy and innovation. He is sure that their skills and creative ideas would be invaluable to clients and keep Delhi’s status as a creative hub.
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