CE DESK
ET NOW gears up for Budget 2026 with multi-platform live coverage, expert panels, and real-time analysis starting...
Media
Omnicom’s Lodestar UM wins full-funnel media mandate for Amazon Music India after competitive pitch, leveraging Full Color...
Alchemist Marketing Solutions Group acquires legacy agency Triton Communications, expanding integrated marketing services into FMCG, D2C, durables,...
Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI,...
Olympic champion Neeraj Chopra launches Vel Sports, a new athlete management firm offering training, sponsorships, and global...
ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions...
Stashfin unveils refreshed logo featuring ‘S’ as upward arrow in coral red gradient, symbolizing financial progress and...
 Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation...
Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition,...
OpenAI’s new academy offers free courses for journalists on AI for reporting, fact-checking, and content creation. Master...
Havas acquires Bearded Kitten, India’s leading sports and entertainment marketing agency, integrating it under Havas Play to...
Hell Energy Drink becomes Punjab Kings’ official energy drink partner for IPL 2026-2028, with helmet branding, fan...
Omnicom retires historic agencies DDB, FCB, and MullenLowe amid restructuring post-IPG merger, consolidating creative powerhouses BBDO, McCann,...
Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic ‘Star’ brand under one entity for...
Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann,...
Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month...
EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from...
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality,...
Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand,...
PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif,...
Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build...
Bright Brain has secured the digital marketing mandate for Sub Zero, a trusted name in cold chain...
Approach Entertainment secures PR and digital marketing duties for UFI Productions’ Camp Decent, a genre-defining Hindi comedy...
Discover how Taboola and Paramount Advertising’s new Performance Multiplier enhances CTV advertising for small and medium businesses...
Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and...
WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after...
Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to...
Meta restricts third-party AI chatbots from WhatsApp Business API to ensure platform stability, allowing only Meta’s own...
Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and...
Kering and L’Oréal announce a €4 billion alliance granting L’Oréal licenses for Creed, Gucci, and Bottega Veneta...
Apple becomes Formula 1’s exclusive U.S. broadcast partner in a five-year deal, bringing all races to Apple...