CE DESK
From Tata Consumer’s bias-busting #NoRepeat, Zomato’s delivery partner realities, Pepperfry’s call for rest to Rapido’s women riders...
Campaigns
Tata Consumer Products’ #TheNoRepeatCampaign uses a mockumentary-style film to spotlight how women often have to repeat ideas...
Generali Central Insurance’s Happy Women’s Pay campaign reframes Women’s Day around equal pay, featuring employee slam poetry...
Edelweiss MF’s Women’s Day digital campaign celebrates women as finance’s fastest-growing force, pushing SIPs and investing for...
Following Diljit Dosanjh’s viral aaah, Coca-Cola deploys Yash for Bondaaah campaign, crafting regional snack rituals into audio...
InstaMoney launches Apka Superdost digital campaign positioning instant loans as a reliable friend for urgent needs, targeting...
Shriram Finance introduces Shri Aarambh Loans through dedicated campaign, offering tailored financing for truck drivers to acquire...
Aurelia launches Spring Summer 26 collection via #HameshaTrending campaign with Ananya Panday, targeting young women with trendy...
Fabindia unveils Spring 2026 campaign The Song of Spring, celebrating Chikankari embroidery with fresh designs across menswear,...
Spinny marks a decade in used-car sales with ‘The Master’ campaign, featuring cricket legend Sachin Tendulkar to...
Hershey’s new Valentine’s campaign embraces public displays of affection norms, positioning chocolates as the ultimate romantic gesture...
Underneat unveils bold ‘Underwoman’ campaign with co-founder Kusha Kapila as superhero solving wardrobe woes, transforming innerwear guilt...
