Adtech

Real-Time Transit Advertising in 2025: The Future of DOOH and AI-Driven Campaigns Digital out-of-home transit advertising screen with dynamic, personalized content in an urban setting

Digital out-of-home transit advertising screen with dynamic, personalized content in an urban setting

Real-Time Transit Advertising in 2025: The Future of DOOH and AI-Driven Campaigns

CE DESK Wednesday, August 20, 2025

Explore how real-time digital out-of-home (DOOH) technology, AI, and interactive features transform transit advertising in 2025 for...

Lloyd Launches India’s First AI-Powered Sales Agent with WPP Media & Silverpush WPP Media digital marketing Lloyd

WPP Media digital marketing Lloyd

Lloyd Launches India’s First AI-Powered Sales Agent with WPP Media & Silverpush

CE DESK Tuesday, July 29, 2025

Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer...

Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards

how brands are adapting to new gaming measurement standards

Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards

CE DESK Friday, July 18, 2025

As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...