Birla Opus Paints Launches ‘Birla Opus Assurance’ Campaign Featuring Vicky Kaushal and Rashmika Mandanna

Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s first one-year repainting warranty across all weather conditions.

The “Birla Opus Assurance” campaign by Birla Opus Paints, a part of Aditya Birla Group’s Grasim Industries, wants to transform how people think about trust and quality in the Indian paint sector. The promotion promises to repaint your house for free for a year, no matter the weather. The “Birla Opus Assurance” campaign by Birla Opus Paints, which is part of the Aditya Birla Group’s Grasim Industries, aims to change how people think about quality and trust in the Indian paint sector. This campaign comes with a one-year repainting warranty that covers all weather conditions. This gives consumers peace of mind because they know they can get a free repaint if needed. This guarantee is in addition to the warranty that comes with the goods, showing that the business cares about its customers.

Vicky Kaushal and Rashmika Mandanna, two well-known brand ambassadors, are in the ads. Other actors in the ads include Neena Gupta, Saurabh Shukla, Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi. Vicky and Rashmika add a lot of fun to the campaign by showcasing various looks and stressing the brand’s dedication to excellence. They also like to thank the design and construction community for suggesting Birla Opus Paints.

The goal of this campaign is to make Birla Opus Paints known as a “new paint for a new era” and a trustworthy and cutting-edge option in the market. There are many ways to promote the product, such as TV, digital media, print, radio, and outdoor ads. The content is available in Hindi and other main regional languages. The goal is to build trust with customers, encourage them to try our products, and make Birla Opus Paints a modern, quality-driven brand in the competitive paint business. You can relax since they promise to repaint for free if you need it. This assurance is in addition to the product’s current warranty, which shows that the business cares about its customers.

There are also well-known brand ambassadors in the ads, such as Vicky Kaushal and Rashmika Mandanna. Other actors that appear in the ads are Neena Gupta, Saurabh Shukla, Ranveer Shorey, Murali Sharma, Seema Pahwa, and Jaaved Jaaferi. Vicky Kaushal and Rashmika Mandanna add to the brand’s appeal by making multiple appearances and stressing the brand’s promise. They also like to thank the design and construction community for suggesting Birla Opus Paints.

The purpose of the campaign is to make Birla Opus Paints stand out as a “new paint for a new era” by positioning it as a reliable and modern choice. It is being spread in Hindi and other significant regional languages through various media, such as TV, digital, print, radio, and outdoor media. The program’s goals are to build customer trust, encourage product trials, and make Birla Opus Paints a strong, modern brand in the highly competitive paint market.