Bigbasket names Arpit Jaiswal as Chief Growth Officer
CE DESK 
Bigbasket has named Arpit Jaiswal as its Chief Growth Officer, a newly emphasised leadership role focused on driving sustainable, high‑quality growth across the Tata‑owned grocery and quick‑commerce platform. In this position, Jaiswal will oversee growth across product, user acquisition, retention, and broader market‑expansion initiatives, working closely with cross‑functional teams to refine customer‑journey design, monetisation, and regional‑spread strategy.
Jaiswal joins Bigbasket from Google Pay, where he served as Head of Growth and Group Product Manager for India, steering large‑scale user‑acquisition efforts, AI‑driven product interventions, and rewards‑led growth models. His experience in managing P&L metrics, unit‑economics discipline, and partner‑driven expansion for a scaled‑consumer fintech platform gives Bigbasket access to a playbook that blends experimentation, data‑driven optimisation, and efficiency‑first scaling.
For Bigbasket, the appointment arrives at a time when the Indian online‑grocery and quick‑commerce markets are highly competitive, with multiple players vying for the same urban‑centric wallet share. The brand is expected to leverage Jaiswal’s background to sharpen its growth loops such as referral‑and‑reward systems, bundle‑based retention, and personalised retention nudges while optimising marketing spend and operating‑expense discipline.
Hari Menon, founder & CEO, bigbasket, said, “We are delighted to welcome Arpit to bigbasket at a pivotal stage in our journey. As the market evolves, the ability to drive sustainable, high-quality growth becomes critical. Arpit’s deep experience in scaling consumer platforms with a strong focus on efficiency and innovation will be instrumental as we continue to strengthen our market position.”
Jaiswal, chief growth officer, bigbasket, said, “bigbasket has built a strong and trusted platform in a category that is becoming increasingly integral to everyday life. I am excited to join this phase of growth and transformation, and look forward to working with the team to unlock the next wave of customer value, scale, and operational excellence.”
Beyond immediate user‑growth levers, the move also suggests that Bigbasket is formally institutionalising a central growth function that can sit across product, marketing, and operations, similar to growth‑officer roles in global tech platforms. As the company navigates both urban saturation and emerging‑market opportunities, Jaiswal’s mandate is likely to include expanding reach into tier‑2 and tier‑3 cities, testing new formats, and refining the balance between speed, convenience, and profitability on the platform.
