BIG FM Relaunches Its Out-of-Home Advertising Vertical as BIG OOH: A New Era for Outdoor Marketing

BIG FM rebrands its out-of-home advertising vertical to BIG OOH, offering integrated, data-driven OOH solutions across 120+ Indian cities

BIG FM, one of India’s biggest radio networks, has given its out-of-home advertising division new life by changing its name from BIG Street to BIG OOH. This planned relaunch shows that the company is serious about growing beyond audio broadcasting and making a bigger name for itself in the fast-paced outdoor advertising business.

The name change to BIG OOH gives the company a new look and a renewed focus on providing complete, integrated outdoor advertising solutions. BIG OOH gives advertisers access to a wide range of traditional and digital outdoor formats, such as billboards, transit ads, hoardings, and large-format digital screens in prime urban and semi-urban areas. This is possible because BIG FM has a huge network across India that covers more than 120 cities.

With this bigger portfolio, brands can make campaigns that look good and work well with BIG FM’s audio reach. Advertisers can use BIG OOH with radio and digital channels to run cross-platform marketing campaigns that are more effective and help people remember the ads.

Extensive Reach: BIG OOH reaches a lot of people because it uses BIG FM’s huge audience base to run campaigns that reach a wide range of people in India.

Integrated Campaigns: The platform lets you run campaigns across multiple channels, using the best parts of radio audio and outdoor visuals to tell a consistent brand story. BIG OOH uses the latest digital and interactive out-of-home (OOH) technologies to make campaigns more creative and engaging.

Data-Driven Targeting: BIG OOH uses BIG FM’s in-depth audience data to target ads more accurately, tailoring campaigns to cultural and regional tastes to get the most out of each dollar spent.

The launch of BIG OOH by BIG FM is a big step forward for the company’s advertising offerings. It shows how important outdoor media is becoming in India’s fragmented consumer market. Advertisers can reach a lot of people and connect with them through radio content that is familiar to them and has a lot of impact.

BIG OOH is always coming up with new ideas and growing, and it sets a new standard for outdoor advertising integration by getting results that can be measured and leaving lasting impressions on customers. With this relaunch, BIG FM solidifies its status as a multi-channel media powerhouse that can meet the changing needs of advertisers who want to reach India’s rapidly growing markets.

BIG OOH is a great new way to get your brand’s voice heard if you’re looking for new ideas in outdoor advertising.

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