First-Party Data: The Key to Personalization and Targeting After Cookies 3 min read MarTech First-Party Data: The Key to Personalization and Targeting After Cookies CE DESK Sunday, July 20, 2025 The digital marketing ecosystem is undergoing a seismic shift as third-party cookies—once the backbone of online targeting... Read More Read more about First-Party Data: The Key to Personalization and Targeting After Cookies