Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador
CE DESK 
WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’.
The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way. The film captures how Ziggy’s soft, spongy texture, Donut shape and rich chocolate cream filling make it a fun everyday treat for all.
With Shahid Kapoor coming on board as a brand ambassador, the company hopes to take Ziggy to newer heights by fostering a deeper consumer engagement and creating excitement amongst both consumers and trade.
Commenting on this association & the new campaign, Mr. Rohan Jain, Managing Director, WonderWorks Pvt Ltd said “Ziggy was created with the vision of bringing something distinctive and exciting to the packaged cakes category. With Ziggy Donut Cake, we introduced a unique product format that combines the fun of a donut with the softness and indulgence of a cake. This association with Shahid Kapoor marks an important milestone in Ziggy’s next phase of growth as the brand looks to accelerate its reach and consumption across India. Known for his evergreen youthful energy, expressive screen presence and wide family appeal, Shahid is the perfect fit for the brand and we are super excited to have him as the face of our new campaign.”
Commenting on his association with Ziggy, Shahid Kapoor said, “What I liked about the Brand Ziggy is that it is young, playful and exciting. A donut-inspired cake with that soft, chocolatey center is a fun, unique take on something everyone already loves. The campaign has that same sense of fun and playfulness and I’ve enjoyed being part of it. I am Delighted to be associated with Ziggy as the Brand Ambassador for their Packaged Cakes that are both Delicious and Innovative.”
Conceptualised by BEI Confluence, a leading creative agency and directed by Shekhar Kamble from DreamPunk Films, the campaign will be amplified on television and digital media on platforms including Meta & YouTube along with visibility across trade and on ground touch points such as Posters, Danglers & Billboards.
WonderWorks Pvt. Ltd., promoted by the Jain Family (who had also founded the ‘CRAX’ business) and The Delhi Flour Mills Co. Ltd. was incorporated in 2020 with a vision of being a leader in the packaged foods segment in India by offering innovative high-quality products to consumers at large. After having setup, a state-of-the-art manufacturing facility in Greater Noida, the company commenced operations in November 2022 with the launch of its First
Product – Ziggy Donut Cake. The product which is a dual batter cake in a donut shape with a rich cream filling offers a soft, spongy, melt-in-mouth texture making it a unique proposition.
With Ziggy Donut Cake gaining immediate traction from consumers, the company has scaled rapidly in the last Three Years on the back of Distribution Expansion, Proactive Marketing and the Launch of its Second Product – Ziggy Choco Star.
