Anvi Dadhich Joins JioBlackRock as Marketing Lead
CE DESK 
Anvi Dadhich has joined JioBlackRock Investment Advisers Private Limited as Marketing Lead to head brand strategy, user acquisition, and product marketing initiatives.
Dadhich brings more than eight years of marketing and communications experience, including five years scaling fintech ventures and digital consumer brands. She previously served as Associate Marketing Director at PowerUp Money, where she managed brand positioning, product marketing charters, and content distribution. Before that, she played a key role at fintech startup Uni Cards as Brand & Marketing Manager, steering the company’s go-to-market rollout from pre-launch to scale through community building, influencer collaborations, and performance marketing.
Her professional background also includes digital marketing and strategy roles at WeWork India, where she supported product marketing for on-demand flexible workspace offerings. Earlier in her career, she worked in account management at Digitas India (Publicis Groupe), managing campaigns for clients such as Parle Agro, Hasbro Gaming, and Tata CLiQ. She has also consulted for seed-stage startups and worked on executive personal branding with creator Raj Shamani for his platform Figuring Out.
In her new mandate at JioBlackRock Investment Advisers, Dadhich will lead brand building, customer education, and digital marketing strategies. Her role supports the joint venture between Jio Financial Services and BlackRock as it prepares to democratize wealth management and deliver tech-enabled investment advisory services to millions of Indian investors.
