Anmol Biscuits Unveils ‘Ami Pujo Shuni’ Durga Puja Film
CE DESK 
Anmol Biscuits has unveiled ‘Ami Pujo Shuni’, a new Durga Puja film under its ‘Har Pal Anmol’ brand platform. The film follows Nirmal, a visually impaired man, as he experiences Pujo through sound, scent, memory and human connection rather than sight.
Conceptualised by Meraqi Digital, the campaign moves away from the usual visual spectacle of Durga Puja. It shows Nirmal listening to Mahalaya on the radio, spending time with his friend Bishu and recognising the festival through familiar voices, everyday interactions and small moments of warmth.
The film uses sound design, scents and sensory storytelling to bring Nirmal’s world alive. Its central idea is that the joy of Durga Puja belongs to everyone, even when celebrations present different challenges for different people.
Aman Choudhary, Executive Director – Marketing, Anmol Industries said, “Every celebration comes with its own challenges for different people, but the joy of being part of it belongs to everyone. With this film, we wanted to tell a story that celebrates this shared feeling.”
Abhishek Kumar, Marketing Head, Anmol Industries said, “We often take the simplest joys for granted, a familiar voice, a friend by our side, or sharing a packet of biscuits. Through Nirmal’s story, we wanted to remind people that these little moments can mean so much, regardless of the challenges one faces, especially during festive time.”
Aastha Jhunjhunwala, Account Director, Meraqi Digital said, “The first step was to understand what Pujo means to someone like Nirmal, how he experiences the celebrations, the moments he looks forward to, and the emotions he feels.”
Neelanjana Bhattacharya, Senior Account Manager and Chandralika Chakraborty, Creative Copywriter, Meraqi Digital said, “Creatively, the challenge was to bring Nirmal’s world to life without relying on what we see. We explored how sounds, familiar voices, scents and small moments of connection could tell his story, allowing audiences to experience the warmth of Pujo through his perspective.”
With ‘Ami Pujo Shuni’, Anmol Biscuits strengthens its festive marketing in West Bengal while positioning the brand around inclusivity, emotional storytelling and shared celebrations. The campaign reinforces ‘Har Pal Anmol’ by celebrating everyday moments that make Durga Puja meaningful.
