Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH

Havmor Ice Cream has taken its new Belgian Silky Choco Cone campaign outdoors in Ahmedabad with a striking larger-than-life OOH installation designed to make the product impossible to miss. The campaign is executed in partnership with WPP Media and Sakshi Advertising Company, and it turns the cityscape into a high-visibility launch platform for the brand’s chocolate-heavy new offering.

The outdoor execution appears built around scale and indulgence. By enlarging the product experience in public spaces, Havmor is using visual appetite appeal to communicate richness, creaminess and premium chocolate flavour without relying on long copy or elaborate explanation. That approach fits the ice-cream category well, where sight, craving and impulse often drive recall more effectively than product specs.

Ahmedabad is a fitting stage for the campaign because it is also Havmor’s home market and a city where the brand has long been active with experiential, seasonal and product-led communication. The new OOH effort continues that legacy while giving the launch a more premium and urban feel.

Belgian Silky Choco Cone is being positioned as a dessert that delivers a rich, melt-in-the-mouth chocolate experience, and the street-level branding is meant to translate that promise into a strong first impression. With large-format outdoor creative, the brand is also aiming to generate social buzz as passers-by encounter the installation and share it online.

The partnership with WPP Media and Sakshi Advertising Company suggests a coordinated media and creative rollout that combines strategy, execution and local visibility. For Havmor, the campaign is less about announcing a product and more about making indulgence feel tangible, premium and impossible to ignore.