The Mavericks partners with AVDS to expand client offerings
CE DESK 
The Mavericks has entered into a strategic partnership with AVDS to widen the range of services it can offer clients, bringing communications, creative strategy, design and employer branding under a more integrated umbrella. The collaboration is designed to help brands access a fuller solution from a single ecosystem, rather than working with multiple specialists for adjacent needs.
According to the partnership announcement, the two firms will work together to deliver stronger brand-led outcomes by combining The Mavericks’ communications and reputation-management strengths with AVDS’s creative and design capabilities. That means clients can expect support across brand storytelling, visual identity, internal branding and employer-brand building, all in a more coordinated format.
For The Mavericks, the tie-up adds an important creative layer to its existing client work. The company already has experience in reputation advisory, media relations and new-age collaborations, and this partnership helps it extend beyond traditional PR into more complete brand-building services. For AVDS, the alliance opens the door to a wider set of business opportunities through The Mavericks’ existing client relationships.
The move reflects a broader industry trend toward bundled services, where clients increasingly want strategy, execution and design to come from partners who understand the full brand journey. In a market shaped by digital-first communication and talent competition, employer branding and visual storytelling are becoming just as important as earned media and corporate messaging.
Arun Verma, Founder, AVDS, said: “Great work has always begun with people. In The Mavericks we have found a partner who shares that belief and brings the discipline of integrated communications to it. Together we can do more for the brands and the people we serve.”
Chetan Mahajan, Founder and CEO, The Mavericks, said: “This is a partnership of values before capability. AVDS brings a creativity and craft we deeply admire, and our clients will be the first to benefit. We have always grown by choosing fewer and deeper relationships, and this is exactly that kind of choice.”
By joining forces, The Mavericks and AVDS are positioning themselves to serve brands that need both strategic clarity and creative depth. The partnership is a practical response to how client needs are changing, and it gives both firms a stronger platform to compete in the growing communications and brand services market.
