CE DESK 
HDFC Securities promotes HDFC SKY app through TVC campaign highlighting free stock recommendations, flat Rs. 20 brokerage, and comprehensive investment platform.
To promote HDFC SKY, all-in-one investment app offered by HDFC Securities, a new TVC campaign is aimed at uncovering the new premium research-backed investing available for all. The campaign communicates the three main features that HDFC SKY offers: expert stock recommendations, a flat brokerage fee for as low as Rs. 20, and all-in-one investment solution platforms within stocks, mutual funds, IPOs and derivatives.
The campaign focuses on a SEBI study which states that retail traders incur significant losses due to unstructured research and therefore fail to obtain the necessary strategies and fundamentals on losses. Unlike discount brokers, HDFC SKY focuses on a unique provision of range as they leverage 25 years of HDFC Securities market expertise, investing within various sectors including BFSI, IT, FMCG, and Healthcare, and now offering insights to the public.
HDFC Securities creative director, Steve Priya, uses comedic situational ethics within the research offices, with the experts literally “falling from the sky” to emphasize the research and guidance necessary for the trader that HDFC SKY offers. These TVCs focus on passing the HDFC SKY info to the public and seeking the attention of all market investors.
HDFC SKY allows retail investors to obtain professional guidance, low-cost brokerage services, and comprehensive resources to help them make well-informed investments. The initiative highlights HDFC Securities’ dedication to supporting the new generation of investors in India by delivering accessible, inclusive, and research-based investment opportunities through a fully integrated digital platform.
