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Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes, promoting natural wellness and glowing skin.
Medimix, one of India’s most trusted Ayurvedic skincare brands, has launched a new TVC featuring Marathi cinema icon Amruta Khanvilkar and popular Gujarati actress Kinjal Rajpriya, underscoring its commitment to regional relevance and natural wellness. This campaign marks a strategic step in Medimix’s journey to deepen its local connections, particularly in key markets like Maharashtra and Gujarat.
The new TV ad combines Medimix’s signature heritage of 18 powerful Ayurvedic herbs with stories that people can relate to and that are very local. Amruta Khanvilkar, who has embraced Ayurveda both on and off screen, looks like a strong supporter of gentle and effective skin care methods. Kinjal Rajpriya is a perfect example of an urban consumer who has to deal with skin problems every day, like pollution and dullness. Their fun conversation shows how Medimix can turn “daily nakhras” (quirks and skin problems) into lasting “nikhaar” (radiance), which is what the brand promises for clear and glowing skin.
Amruta Khanvilkar, said, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”
Kinjal Rajpriya added, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”
Anupam Katheriya, CEO, Cholayil Private Limited, stated, “This new TVC is a reflection of our vision – to reinforce our regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”
This strategic approach allows Medimix to maintain its authentic connection to traditional healing philosophies while remaining fresh and relevant in a competitive market. By continually innovating within the Ayurvedic framework, the brand meets consumer expectations for products that are both gentle and effective, promoting overall skin health and natural glow.
Through this campaign and its evolving product portfolio, Medimix reaffirms its commitment to cultural authenticity and wellness. It positions itself not just as a skincare brand, but as a trusted partner in the everyday journey toward balanced, vibrant skin — celebrating the harmony of age-old nature with today’s beauty aspirations.
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