Parvathi Raghunathan Joins WPP Media as Senior Vice President to Lead P&G Business
CE DESK 
WPP Media has appointed Parvathi Raghunathan as Senior Vice President, leading the P&G business. Bringing deep expertise across digital advertising, AdTech, programmatic media, data partnerships and business growth.
In her new role, Raghunathan will lead strategy, client partnership and business growth for P&G at WPP Media. Her mandate focuses on strengthening digital transformation, data-led planning and innovation across the FMCG giant’s media ecosystem.
Raghunathan joins from The Trade Desk, where she was Director – Data Partnerships from June 2024 to November 2026. She led data partnerships across identity, retail media, commerce and measurement, helping brands and agencies activate data-led advertising solutions.
Before The Trade Desk, she was Senior Director – MarTech and Data Partnerships at GroupM from August 2023 to June 2024. Earlier, she served as Senior Director – MarTech Partnerships and Programmatic Solutions Consultant at the agency network.
Raghunathan has also worked at Amazon, where she contributed to advertising and partnership initiatives, and at Xaxis as Associate Director – Product. Her earlier career includes roles at SilverPush and rekroot.
Her appointment reinforces WPP Media’s focus on combining media scale with data, technology and strategic partnerships to drive measurable growth for large FMCG clients.
With experience spanning agency, brand and AdTech ecosystems, Raghunathan is positioned to strengthen P&G’s digital strategy and accelerate data-led innovation at WPP Media.
