360 OM | Performance Marketing Agency has appointed Nisha Dudani as Head of Digital Strategy & Operations
CE DESK 
Performance marketing agency 360 OM has appointed Nisha Dudani as Head of Digital Strategy & Operations. In this leadership role, she is expected to drive the agency’s digital strategy, campaign operations and performance-marketing capabilities.
Dudani brings 14 years of digital marketing experience spanning e-commerce, healthcare, real estate, D2C and consumer brands. Her expertise covers full-funnel paid media, performance marketing, media planning, analytics and digital transformation.
Before this move, she was Deputy General Manager – Digital at Madison World, where she led paid-media initiatives for Indira IVF. Her work included end-to-end media planning, KPI delivery, lead validation, CRM tracking, call tracking and conversion-API implementation.
Dudani is returning to 360 OM, where she previously served as Associate Director – Paid Media and later Paid Media Director between 2020 and 2024. During that tenure, she helped expand the paid-media team from three people to more than 15 and contributed to client wins and operational automation.
Earlier, she held leadership roles at GroupM and Performics.Convonix, managing biddable media and e-commerce campaigns for brands including Pantaloons, Disney+ Hotstar, LVMH, Ferrero and Citibank products across APAC and EMEA.
She began her career in SEO and SEM, later building deep capabilities across Google Ads, Meta, programmatic, e-commerce media, analytics, tagging and conversion tracking. She also holds multiple Google and Meta certifications.
Founded in 2017, 360 OM is a UK-headquartered performance marketing agency that helps brands grow through PPC, paid social and social-commerce channels. Its clients include Engie, Tombola and Europcar Mobility Group.
Dudani’s return strengthens 360 OM’s senior leadership bench as brands increasingly seek data-led, ROI-focused digital growth strategies.
