Reliance Digital Launches ‘Apno Se Roshni’ Diwali Campaign
CE DESK 
Reliance Digital has launched its Diwali campaign, ‘Apno Se Roshni’, an emotional brand film centred on family, friendship and technology’s ability to preserve cherished memories. The campaign was created by 21N78E Creative Labs and released during the 2026 festive season.
The film follows Mr Deshpande, a much-loved grandfather and the life of every family gathering, whose memories begin to fade. As Diwali approaches, his grandchildren use technology to transform old photographs and treasured family moments into a film that helps him revisit his past with loved ones around him.
Rather than positioning technology as a device or convenience, the campaign presents it as a bridge between generations. It shows how digital tools can help families reconnect with the past and create meaningful experiences in the present.
The narrative conveys that while memories may not always return, the feeling of being loved and surrounded by familiar faces can be rekindled. It reinforces the idea that Diwali’s light lies not only in lamps and decorations, but also in the care people show one another.
The film closes with the line: “Ek-doosre ke liye yeh roshni jalaaye rakhna hi toh Diwali hai,” translating the festival’s spirit into a message of emotional togetherness.
‘Apno Se Roshni’ aligns with Reliance Digital’s ‘Make Friends With Technology’ brand philosophy, connecting its consumer-electronics role with emotional storytelling around memory, family bonds and festive celebrations.
The campaign also runs alongside Reliance Digital’s Festival of Electronics, which includes exchange bonuses, second-product discounts and bank-card and consumer-loan offers during the festive period.
