Tata Consumer Products has appointed Archana Balaraman as Senior Vice President and Business Head of Organic India.
CE DESK 
Tata Consumer Products has appointed Archana Balaraman as Senior Vice President and Business Head of Organic India. She will lead the organic wellness brand’s business, strategy and growth agenda under Tata Consumer Products.
Balaraman joins from Britannia Industries, where she spent nearly 15 years. She most recently served as General Manager – Marketing and brings strong experience in brand building, consumer marketing and packaged goods.
Her tenure at Britannia began in April 2012 and continued until October 2026. During this period, she worked across marketing roles and helped build consumer-facing brands in India’s competitive biscuits and packaged foods category.
At Organic India, she is expected to sharpen the brand’s positioning, expand its consumer base and strengthen its presence across teas, herbal supplements and wellness products. The appointment also supports Tata Consumer Products’ focus on health-led and premium food categories.
Tata Consumer Products acquired a 99.99% stake in Organic India from Fabindia in 2024, valuing the business at an enterprise value of Rs 1,900 crore. Since then, the company has integrated Organic India into its packaged beverages and foods portfolio.
Balaraman’s appointment is a significant leadership move for Tata Consumer Products. Her experience in scaling mainstream FMCG brands will be important as Organic India seeks wider distribution, stronger brand recall and faster growth in India’s wellness market.
