Miraggio Goes ‘Off The Clock’ for Festive Campaign
CE DESK 
Miraggio has launched ‘Off The Clock’, the first chapter of its festive campaign, built around the insight that people mentally switch off from work well before the workday ends during the festive season.
The campaign repositions the familiar workplace phrase “Out of Office” as an emotional state rather than an auto-reply. Miraggio argues that festive anticipation begins mid-meeting, when attention drifts toward evening plans, outfits, and invitations.
Rather than opening with a product announcement, the campaign establishes the cultural observation first. It then introduces ‘Off The Clock’ as a natural extension of that mindset, positioning the collection as part of the transition from work to celebration.
The campaign began on LinkedIn, using the platform’s established “Out of Office” association as a creative entry point.
Mohit Jain, founder & CEO, Miraggio, said: “Every brand talks about the festive season as a sales moment. We were more interested in it as a mindset shift, and we wanted to bank upon the emotional state of mind where people stop performing productivity and start looking forward to their evening. Building a campaign around that felt more honest than leading with a collection.
This was followed by posts and GIFs from the brand’s tongue-in-cheek “Chief Break Officer,” signing off for the season in a corporate-adjacent tone. The pre-launch arc concluded with an empty-office reveal and a staged out-of-office email, inviting audiences to share their own festive sign-offs.
After the social-first teaser and campaign film, Miraggio introduced the ‘Off The Clock’ collection of party clutches and micro bags designed for festive occasions. The brand will support the launch with additional social-first content and behind-the-scenes films on the making of the range.
The collection is now featured on Miraggio’s website as part of its A/W 26 range, alongside the brand’s broader portfolio of handbags and accessories.
