Cheil India has appointed Neha Shrivastava as Vice President – Head (Digital)
CE DESK 
Cheil India has appointed Neha Shrivastava as Vice President – Head (Digital). She will lead the agency’s digital strategy, media planning and integrated campaign operations, with a focus on strengthening its digital capabilities and supporting business growth.
In her new role, Shrivastava will develop integrated marketing strategies and improve campaign effectiveness. She will also align digital initiatives with Cheil India’s wider business objectives. Her mandate includes expanding customer engagement and building performance-led digital solutions for brands.
Shrivastava brings experience from leading global agency networks, including Publicis Groupe, WPP Media and Omnicom Media Group. Her expertise covers digital marketing, media planning, campaign strategy, brand communications, audience engagement and business development.
The appointment reflects Cheil India’s focus on data-led, platform-first marketing. As brands increasingly seek measurable and connected digital experiences, the agency is strengthening its leadership across digital marketing, media strategy and customer engagement.
Shrivastava’s role is expected to help Cheil India deliver more integrated campaigns that combine creative ideas, media planning and performance marketing. It also signals the agency’s continued investment in digital transformation and customer-first brand solutions.
Her move adds to the growing number of senior leadership appointments across India’s advertising and marketing industry, as agencies build stronger capabilities in digital media, commerce, data and customer experience.
