CE DESK 
21N78E acquires Postcard Media, merging ecosystem-led strategy with creative digital marketing to offer integrated brand solutions in India.
21N78E Creative Labs, a leading ecosystem-led brand solutions agency, has announced the acquisition of Postcard Media, a creative agency renowned for its expertise in digital marketing, content strategy, and corporate communication. This strategic move brings together two innovative teams to build a stronger integrated communications offering for clients across industries.
The acquisition is set to combine 21N78E’s strengths in ecosystem thinking, strategic consulting, and tech-driven “phygital” innovation with Postcard Media’s creative prowess in storytelling, social media marketing, and internal communications. Over the last eight months, both agencies have been closely collaborating and integrating workflows to ensure a seamless transition and the foundation for future-ready brand solutions.
Postcard Media, established in 2017 and based in Mumbai, is recognized for its bespoke creative solutions, impactful corporate marketing campaigns, and data-driven digital strategies. Co-founded by Aditi Mokashi and Mitali Bapat, the agency serves a diverse portfolio of global brands, delivering services from content creation to production and digital advertising. Its team has a track record of increasing client digital presence and engagement, making it a complementary fit for 21N78E’s ambitions.
Under the terms of the deal, Postcard Media will retain its brand identity while operating under the wider 21N78E umbrella, ensuring continuity for existing clients while expanding service offerings through access to 21N78E’s wider strategic, tech, and creative resources. The combined entity aims to help brands navigate a complex digital landscape with enhanced agility, deeper strategic insight, and expanded creative ideas.
Industry observers note that this acquisition signals the ongoing trend of integration, agility, and modular combinations in the Indian advertising ecosystem. By uniting the ecosystem-led strategy of 21N78E with Postcard Media’s storytelling and content strengths, the group positions itself to deliver more cohesive, data-driven, and cross-platform communications for brands striving for greater market impact in an ever-evolving digital marketplace
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