CE DESK PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with...
What’s Buzzing
Servotech Renewable’s new solar TVC “Raho Roshan, Bina Tension” features Sonu Sood and uses humour to show...
Spotify has appointed Aditi Shorewal as Head of PR and Communications for India, bringing over 15 years...
Spinny has expanded its ‘God Promise’ campaign starring Sachin Tendulkar to Tamil Nadu with a Tamil-language adaptation,...
The Advertising Club Calcutta will confer its prestigious Hall of Fame Award on filmmaker and advertising legend...
The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s...
Škoda Auto India launches the ‘G.O.A.T – Greatest On A Track’ campaign, anchored by a record‑setting multi‑car...
Engage Asia Leadership Retreat & Awards 2026 will convene Asia’s top CMOs, CX leaders, and digital strategists...
GIVA names Kriti Sanon as its new brand ambassador and debuts the ‘Style, Sealed in Silver’ campaign,...
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association 
HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association
Bisleri has been named Official Hydration Partner of the HSBC Rugby Premier League in a three‑year deal...
Dentsu has elevated Surjo Dutt to CEO of Dentsu Creative Webchutney, expanding his leadership role while Indrajeet...
PepsiCo India has launched Lay’s Mini Stix, a new stick-format potato snack with fusion-inspired masala flavours, pocket-friendly...
