Everlite by Senco appoints Wamiqa Gabbi as its first national brand ambassador
CE DESK 
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has named actor Wamiqa Gabbi as its first national brand ambassador, marking a new phase in the label’s pan-India expansion. The appointment positions Gabbi as the face of Everlite’s push to make fine, design-led jewellery a part of everyday wardrobes rather than just occasion wear.
The collaboration will see Gabbi feature in Everlite’s upcoming campaigns, digital content and brand initiatives, highlighting the brand’s focus on lightweight, versatile pieces that blend detail and craftsmanship with comfort and wearability. With her rising popularity across Hindi and South Indian cinema especially after the success of DC Gabbi brings strong connect with younger, style-conscious audiences who are driving demand for everyday luxury.
“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural.”
— Wamiqa Gabbi
“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
— Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds
The move aligns with Senco’s broader strategy of building sub-brands for distinct consumer segments following recent associations such as Harshvardhan Rane for the men’s Ti22 by Aham collection while using celebrity partnerships to amplify reach and relevance in a competitive, design-driven market.
