AU Bank Renames Mumbai Metro’s Bandra Colony Station In Three-Year Branding Deal
CE DESK 
AU Small Finance Bank has secured exclusive naming and station-wide branding rights for Bandra Colony Metro Station on Mumbai Metro 3’s Aqua Line. The station has been renamed ‘AU Bank Bandra Colony’ under a three-year agreement with Times Innovative Media Limited (TIML).
The partnership gives the bank visibility across key commuter touchpoints. This includes entry and exit signage, digital station-name displays, route maps, ticketing areas, automated fare collection gates, escalators, concourses, platform screen doors and in-train indicators.
The agreement also covers advertising units within the station, extending the bank’s presence beyond the station name. The branding is designed to place AU Small Finance Bank in front of daily commuters across Mumbai’s expanding public transport network.
Bandra Colony station is located close to AU Small Finance Bank’s upcoming head office. The association therefore supports the bank’s visibility in a high-traffic commercial location while strengthening its connection with Mumbai’s urban commuters.
Mumbai Metro 3’s Aqua Line has recorded more than 7 crore passenger journeys in its first year of full-route operations between Aarey JVLR and Cuffe Parade. The station branding gives AU Bank access to this growing commuter base.
The move follows AU Small Finance Bank’s association with Kaun Banega Crorepati (KBC), where it has used the platform to build brand visibility. The metro naming-rights deal now extends its marketing presence into Mumbai’s public transit ecosystem.
AU Small Finance Bank currently operates 54 physical touchpoints across Mumbai. The station partnership adds a high-visibility brand asset to its expanding local presence.
